Marketing Landing Pages

Our landing pages were meant to entice the user to download and install our browser toolbar. Most of our pages heavily relied on Adobe Flash to add animations and decorative content. As you can see, most of the pages followed a similar layout; logo, button and copy placement were regularly A/B tested for optimal results. We also had many elements that were required to be present, per our legal team, such as a visible toolbar preview, logo sub-headline, button disclaimer, and footer.

Banner Ads

In the first few years of my employment at IACApps, we were encouraged to make our ads colorful, fun and animated. We had a very large ad-spend budget and used it get significant traffic to our pages. Our banner ads were deployed all over the internet, and could be found anywhere we could pay to put it. Nearly all of the ads employed various Flash animations to entice user clicks. Some even included mini-games to get a user to interact with the ad and possibly click the button. Unfortunately, since Flash is now defunct, these are all the static versions of the animated ads. Below is a sampling of the standard large rectangle and square ads that I created.